In this design industry review we look at what logo design styles are trending in the travel, tourism and hotel categories. We took a look at recent travel themed logo crowdsourcing projects on DesignCrowd and noticed a few similarities.
Simplicity. In most cases the logos communicate warmth, personable tone that clearly conveys what the business is about. The logo for Exclusive Travel Deals swing tag below does a great job of this.
Hybrid Styles. In terms of logo design types go, the designs featured below fall into three categories: iconic/symbolic, logotype and wordmark, or a combination omark where the icon and the wordmark are used together.
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Identity. The featured logos relate closely to the service or product the business offers. For example, Exquiloft Hotel by Mokora is elegant and conveys luxury; The Hawker Hotel by Hoopoe has a low key country rustic characteristics that suggest a remoteness and affordability; and New Zealand's Kapiti Coast Council logo by Sonja conveys an organic, wild feeling suitable for a tourist town by the sea.
Enjoy!
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If you like this logo for New Zealand's Kapiti Coast Council, then check out more this round up of alternative New Zealand tourism logos.
Which hotel and travel industry logos did you love the most? Let us know in the comments below!
Designers For Hire!
DesignCrowd's 400,000+ designers are a talented bunch. If you have a similar project in mind or need a graphic design to promote your company or organisation than look for other talented designers in DesignCrowd’s designer directory. If you're looking for freelance design jobs, find out more about the benefits of working on DesignCrowd. Lastly, if you don't want to crowdsource your travel logo design, try BrandCrowd's travel logo maker.
Written by Jo Sabin on Thursday, November 20, 2014
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
