DesignCrowd recently reached a big milestone - as of April, we have now paid out
$1 million to graphic designers from 72 countries around the world. This is fantastic for our designer community that has recently grown to 30,000 (another milestone reached in April).
While businesses have now spent $1M through DesignCrowd - a key question is:
how much money have they saved?
Based
customer testimonials you could put the average cost saving at least 50%. For example, Duncan Patmore's (HI-TEC's Global Marketing Director) says:
By using DesignCrowd we have saved at least 50% compared to the costs of our normal creative agencies. Crowdsourcing is a brilliant way to pick the creative brains of a global design team and home in on a solution that is right for - Duncan Patmore, Global Marketing Director, HI-TEC
But that is not the only data point to table.
Based on market prices you could conclude that DesignCrowd saves over 90% of traditional agency costs. For example, you might compare the average cost of a logo on DesignCrowd (of less than $500) with the cost of some prominent logo designs (such as Melbourne City's logo that cost $240,000, Pepsi's 2009 logo re-design that cost $1M or the £400,000 paid for the London Olympics' logo). While these are expensive logos for prominent organizations ('big brands') it is not uncommon for an agency to charge a small business $5,000 to $10,000 for a logo. Thus, in some cases, DesignCrowd saves businesses in excess of 90%.
While it would be bullish to say we save business 90% on every project, it is safe to say, that DesignCrowd saves 50% of costs when compared to a traditional agency. If the average saving is 50% (and DesignCrowd has completed $1M in projects), it follows that DesignCrowd has saved businesses around the world at least $1M to date!
DesignCrowd has saved businesses around the world at least $1M.
It should also be noted that of that $1M, we've now paid out over $200,000 in "Participation Payments" to designers who didn't win contests (this is because we've developed a form of
crowdsourcing that is fairer and better and fixes some of the problems with traditional crowdsourcing). These smaller payments mean DesignCrowd can help designers make substantial (above average) earnings through DesignCrowd. Take Arun Bhattacharya of India - he earned earned
$10,000 in his first 4 weeks on DesignCrowd.
So, DesignCrowd is making designers money and saving customers bucket loads. Well, we're not done yet! We want to save businesses another $1M in the next 3 months! If you're a business, rack your brains for your next project (whether it's
logo design, signage design or
book cover design) and post it on DesignCrowd - we will save you 50% to 90% of your costs.
Here's an April discount code to help you save even more: EASTER-BUNNY
Written by DesignCrowd on Tuesday, April 26, 2011
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
