It feels right to prepare a huge launch after spending months trying to develop your company's perfect product or service. Who doesn't want to hype up their products? No one. 

But, you have to prepare to give your product the debut that it deserves. This is tricky, considering we're in the middle of a global COVID-19 pandemic. 

The lockdown has affected the budgets of many businesses out there. This effect also caused postponement in product launches for both online and offline platforms. 

There sadly won’t be any trade shows, pop-ups, and parties in real life for your latest product. 

However, some brands have still chosen to push through with introducing their product to the world. They changed the norms when it comes to product launch activities by adapting it into online means to keep people away from the risks of COVID-19. 

Like Glossier, which introduced its hand cream back in April. The beauty brand gave the product away to medical frontliners who religiously sanitize their hands with drying products. This online community-centric product campaign was a success and even became a topic among fashion news websites. Genius, right? 

To help you reach your objectives, we rounded up some of the most effective marketing tools you can use for your online product launch. 

Product Launch Tools for Online Success

One of the biggest pitfalls of product launches is the lack of preparation. According to an interview by Schneider Associates by Harvard Business Review, "companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until too late in the game."

You want to prepare and get all the help you need when you’re launching something for your business. 

When used right, the tools in this list can give your existing product launch plan or new product launch strategy an extra helping hand. We've listed down various tools for you, from data analytics platforms to social media listening tools, down to easy one-page website builders. 

Carrd 

For new businesses, acquiring a website can be costly. Carrd is a one-page website platform that you can use as a landing page for your campaign. The service is free and full-customizable. However, the brand also provides website templates to let you have a great design even if you have no graphics experience. 

Upgrading your plan to Carrd's Pro version gives you access to features like forms, widgets, and more. 

Drift

Searching for leads can be done without using the traditional methods of cold calling and emailing. Drift is a conversational marketing platform that provides artificial intelligence (AI). You can use this system to talk to every single one of your website visitors in real-time. Doing so helps you convert visitors into leads and, ultimately, shorten sales cycles. 

FlippingBook

FlippingBook helps marketing teams create, organize, and share product launch materials in an interactive, highly visual format. Instead of overwhelming your audience with multiple bulky PDF attachments, you can present product brochures, pricing sheets, and media kits through a single, professional link that looks great on any device.

The platform also provides built-in analytics, so you can track exactly how your audience engages with your launch content. With extra features like custom branding, a lead capture form, and flexible privacy settings, it’s an easy way to deliver a seamless, polished debut for your new product.

Notify 

Staying on top of every mention becomes a handful for brands with small marketing teams. Notify lets you know anytime your band gets talked about on social media platforms such as Twitter, Facebook, Instagram, and YouTube, among other sources. 

The platform shoots you an email or a Slack notification. It is up to you to select the keywords and accounts you want to monitor. This is a great tool to help you research your audience and measure your social presence. 

Instapage

Consisting of six different tools, Instapage lets users more relevant landing pages for online ads. It lets entrepreneurs and marketing professionals visually edit a page. You can create a website without developer know-how. 

You can use it for multivariate testing, ad campaign analytics, collaboration, and more. 

Mixpanel 

For product testing, you can check out Mixpanel. It is used by brands like Uber, DocuSign, and more. The tool features analytics for user conversion, activation, retention, etc. You can also use this for various activities, such as keeping track of data and report making.

This tool allows for integrations, too. The in-house dedicated developers in your team can connect data from your customer data platform, internal pipeline, or its software development kit. 

Qualaroo 

Everywhere FFFFFF ?

Written by DesignCrowd on Friday, October 16, 2020

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.